Brevard
Businesses & Organizations Promotional Products
Promotional
Products and Specialty Marketing Items. See
What We Can Do for YOU!
WHATS
THE PURPOSE?
Promotion
Products and Specialty Advertising can solve hard-to-market products, solve
market recognition problems and develop new marketing mediums for your
business or organization.
Tried
and True Ways to Use Promotional Products
-
Build
a brand
-
Increase
new customers accounts
-
Reward
and recognize repeat business
-
Establish
brand recognition
-
Incentive
to reopen aged accounts
-
Create
a good standing in the community
-
Celebrate
annual events or special events
-
Build
esprit de corp
-
Promote
customer goodwill relations
-
Develop
customer loyalty
-
Increase
trade show traffic
-
Announce
sales events promotions
-
Express
thanks and appreciation
Branding
and Continual Display Time
When
anyone takes home, or back to the office, or out in general public any
brand promotional products, you are guaranteed a constant advertisement
that is "part of their world." A shirt, bag, any specialty marketing item
is a walking display board.
Long Term / the Throw Away Syndrome
The
throw away syndrome. The cheapest and less effective method of advertising
is the good ole FLYER, how many make it into the right hands and for how
long? Something of value, a pen, a hat, a bag, a magnet, will typically
NOT be thrown away. Its message lives as long as it does.
Creative
Impact
Because
you're offering a useful or decorative item, recipients will hold on to
them, displaying your message or logo proudly. Your group’s logo, brand,
image and message is in their head!
There
is no exact formula for deciding which promotional product to choose, but
there are certainly several factors to take into account.
Know
Your Market Make Up / Who Are They?
First,
you should figure out what types of people you want to reach. Who is your
primary audience? What do your frequent customers all have in common? Once
you know WHO your products and services benefit, then you can research
their interests.
How
Deep Are Your Pockets?
Have
a budget, appreciate value. Carefully review your budget and expenditure
plans to know how much you can afford to spend on promo and branding campaigns.
Stay
the Course - Plan Your Work and Work Your Plan
If your brand or company logo is a long running catch phrase or well known
image, then your promotional products mix should be consistent with that.
If a change is desired or required just make sure to put together an unconventional
promotion, just make sure you are organizing everything well and taking
all of the possible outcomes into account before you proceed.
Product
Distribution / Getting Your Stuff in Other People Hands
Depending on the type of item and unique properties your method of distribution will
vary. Plan out the mechanics of handling out, mailing out, or rewarding
each type of item and the time frame of the event. You typically have the
best understanding of your target market behaviors and motivations. |
